You can use program aliases to run actual program. Well there are ways to hide actual program name.
Not sure what's the good use for this tip but here it is anyway
In regedit, navigate to
[HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\App Paths]. To
create a new alias, create a sub-key, and call it the name of the alias you wish to create. Then modify
the Default value of the sub-key to equal the fully qualified path and filename of the application you
want to be launched.
